Description
CausalFunnel – The AI-driven platform for eCommerce.
CausalFunnel is an AI-powered plugin for eCommerce brands focused on boosting conversion rate optimization, revealing customer journey maps, and maximizing revenue growth without using cookies.
Key Features
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Customer Journey Mapping with AI
- Visualize your complete customer journey map and identify drop-offs with our DeepID-powered AiFunnel.
- Understand user behavior, map the journey, and remove friction points to boost sales.
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Persona Predictors with Intent Mapping
- Target the right audience with precision. Combine personas with ad spend and campaign UTM parameters to drive qualified traffic and increase conversion.
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Cookie-less DeepID Technology
- Track Return on Ad Spend (ROAS) accurately—no cookies required. Solve issues with broken Facebook Pixel or Google Analytics due to cookie restrictions.
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Conversion Rate Optimization Tools
- Run A/B tests, track campaign performance with our ROAS Tracker, and dynamically allocate ad dollars to top-performing channels in real time.
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Built-in SEO Toolkit
- Drive organic traffic using our powerful SEO features designed to work alongside paid campaigns for long-term revenue optimization.
Customer Success Stories
CausalFunnel users have:
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Achieved a significant lift in leads and orders by combining persona-based ad targeting with buying intent prediction.
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Improved their conversion rates by uncovering blockers in the user journey map and acting on insights from our AI engine.
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Experienced better profit maximization with real-time funnel optimization and precise ROAS tracking.
For more real-world results, visit the CausalFunnel blog.
Key Benefits
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Boost Conversions
- Leverage personas, heat mapping, and real-time funnel data to guide ad spend and website UX changes.
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Understand User Behavior
- Use visualized customer journey analytics to track how users move through your site.
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Maximize Ad ROI
- Get exact ROAS tracking across channels with privacy-compliant tech (no cookies).
Check out how CausalFunnel improves conversion Watch the video
Screenshots
CausalFunnel Website 
Dashboard View 
Report View 
Persona Conversion View
Installation
Follow these steps to get started:
- Download the plugin from the WordPress repository.
- Upload the
causalfunnel-datascience/folder to your/wp-content/plugins/directory. - Activate via the ‘Plugins’ menu in WordPress.
- Go to the CausalFunnel dashboard and connect your analytics or ad accounts.
- Set up heat mapping, user journey tracking, and start optimizing your conversion rates.
Need help with setup? Our onboarding team can assist with installing and customizing customer journey maps and analytics tools.
Reviews
Contributors & Developers
“CausalFunnel – Conversion Rate Optimization Tool (Heatmap, User Journey)” is open source software. The following people have contributed to this plugin.
Contributors
Interested in development?
Browse the code, check out the SVN repository, or subscribe to the development log by RSS.