Title: OptinCraft – Drag & Drop Optins & Popup Builder for WordPress Author: Crafium Published: October 26, 2025 Last modified: March 7, 2026 --- Search plugins ![](https://ps.w.org/optincraft/assets/banner-772x250.png?rev=3401334) ![](https://ps.w.org/optincraft/assets/icon-256x256.png?rev=3395971) # OptinCraft – Drag & Drop Optins & Popup Builder for WordPress By [Crafium](https://profiles.wordpress.org/crafium/) [Download](https://downloads.wordpress.org/plugin/optincraft.1.0.2.zip) * [Details](https://test.wordpress.org/plugins/optincraft/#description) * [Reviews](https://test.wordpress.org/plugins/optincraft/#reviews) * [Development](https://test.wordpress.org/plugins/optincraft/#developers) [Support](https://wordpress.org/support/plugin/optincraft/) ## Description [PRO – Up to 65% OFF](https://crafium.com/optincraft/#pricing) | [Roadmap](https://app.loopedin.io/optincraft) Grab attention, capture leads, and boost conversions fast. OptinCraft makes building high-converting optins & popups effortless with a simple drag-and-drop canvas builder in a fully WordPress-friendly environment. No coding, just results. #### Build Beautiful Popups with Drag & Drop Simplicity OptinCraft comes with an intuitive drag & drop builder that lets you create custom optin & popup designs easily. You can add text, images, countdown timers, and buttons while previewing your changes live. No coding, no confusion: just simple, visual control over your popup’s look and behavior. Every design is 100% responsive, so your popups look great on desktop, tablet, and mobile. #### Choose from Multiple Popup Styles OptinCraft gives you flexibility to design Popups that fit your campaign goals perfectly. You can use: * **Lightbox popups** for email subscriptions or offers * **Floating bar popups** for announcements or notifications * **Slide-in popups** to promote new deals * **Sidebar popups** for persistent visibility Each popup style feels modern and non-intrusive, keeping your visitors engaged without hurting their experience. #### Drag & Drop Canvas Builder in the Shadow of Gutenberg At first glance, it feels like you’re working in Gutenberg but it’s actually a powerful drag & drop canvas editor that works like Canva. Every click, every move flows naturally, letting creativity take the lead. Interesting, right? #### Mobile-specific Popups That Perform A large number of traffic comes from mobile users. OptinCraft ensures your popups are fully optimized for mobile screens, loading fast and displaying beautifully. You can even create **mobile-specific popups** to deliver device-targeted experiences. That means smoother engagement, better conversions, and a more enjoyable browsing experience for every visitor. #### Multi-Step Campaign A Multi-Step Campaign guides prospects through a structured journey that increases engagement and conversions by breaking the opt-in process into simple, intentional steps. Instead of asking for too much information upfront, OptinCraft captures micro-commitments first, then uses conditional logic and smart segmentation to deliver highly relevant messages and follow-ups. This approach reduces friction, improves lead quality, and allows you to personalize nurturing sequences based on user behavior and intent, resulting in higher opt-in rates, stronger trust, and better overall campaign performance. #### Smart Targeting & Trigger Controls OptinCraft gives you complete control over **where**, **when**, and **to whom** your popups appear. Use smart targeting options like: * **Device targeting** (desktop, mobile, tablet) * **Page-level targeting** (show popups on specific pages) * **Conditional display** (custom rules for visibility) * **Target new visitors or returning visitors** (PRO) * **Geo-location targeting** (PRO) **Trigger your popups with behavior-based controls such as:** * On page load * After inactivity * Click count * Page Scrolled (PRO) * On page exit intent optin (PRO) * Custom selector click (PRO) * On hover (PRO) These options let you build campaigns that appear at the right time without annoying your audience. #### Create Urgency with Timers and Schedules You can boost conversions by adding **countdown timers** to your popups. Perfect for flash sales or limited-time offers, timers add urgency and drive instant action. OptinCraft also lets you **schedule popups** with specific start and end times. Run seasonal promotions, limited-time events, or recurring announcements even when you’re offline. #### Stunning Templates for Every Campaign No design experience? No problem. OptinCraft includes a **bunch of pre-made templates** crafted to look professional and convert effectively. Each template is customizable with your branding, colors, and fonts. You can use** Google Fonts** to personalize your popups and match your website style. These ready templates save hours of design work and help you launch beautiful popups in minutes. #### Measure Success with Detailed Analytics OptinCraft’s powerful analytics dashboard helps you track performance in real-time. You can view: * **Campaign analytics** for impressions, clicks, and conversions * **Device-wise data** to see which popups perform best on mobile or desktop * **Country-wise analytics** * **Page-wise and browser-wise analytics** These insights help you optimize your designs, adjust targeting, and continuously improve your campaigns. ### Integrate with Your Favorite Tools OptinCraft connects seamlessly with your existing favorite tools, making automation easy. Available integrations include: * **Email Notification** (Free) * **WooCommerce** (PRO) * **EDD (Easy Digital Downloads)** (PRO) * **SureCart** (Upcoming) * **FluentCart** (Upcoming) * **Mailchimp** (PRO) * **Zoho CRM** (PRO) * **FluentCRM** (PRO) * **HubSpot** (Upcoming) * **ActiveCampaign** (Upcoming) * **MailPoet** (Upcoming) * **Kit** (formerly ConvertKit) (Upcoming) * **MailerLite** (Upcoming) * **Google Sheets** (PRO) * **Webhook** (PRO) * **Zapier** (Upcoming) * **Pabbly** (Upcoming) * **FlowMattic** (Upcoming) * **Slack** (Upcoming) * **WPML** (Upcoming) These integrations help you sync data, manage leads, and automate follow-ups, saving time while improving marketing efficiency. #### Seamless Compatibility with Popular Page Builders OptinCraft works hand-in-hand with your favorite design tools. Whether you’re crafting pages with **Elementor**, **Gutenberg**, **Bricks**, **Beaver Builder**, **Brizy**,** Oxygen**, **Breakdance**, or **Divi**, OptinCraft integrates flawlessly to fit your workflow. No clunky add-ons, no style mismatches, just seamless harmony between your design vision and conversion goals. Build and launch campaigns directly within your existing page builder environment, ensuring perfect alignment across your entire website. #### A/B Testing Made Simple Find what converts best with **A/B testing**. Test different headlines, designs, triggers, or layouts and see which one performs better. This feature helps you understand your audience’s behavior and optimize campaigns for maximum conversions. (Upcoming) You can deliver personalized experiences, increase engagement, and drive long-term results. ### Free Features You’ll Love * Drag & Drop Popup builder * Lightbox, floating bar, slide-in, and sidebar popups * Mobile-specific popups * Newsletter popup * Countdown timers * Conditional display * Device and page-level targeting * Campaign analytics * Google Fonts support * On-page load & inactivity triggers * Campaign duplicate * Multi-device responsive design * Verification code / One-time password (OTP) (Upcoming) #### Built for Performance and Simplicity OptinCraft is optimized for speed and built with clean code that won’t slow down your website. Every popup loads fast and adjusts smoothly to your layout. The user-friendly dashboard ensures even beginners can create campaigns without confusion. With constant updates and improvements, OptinCraft stays aligned with modern WordPress standards. #### Get in Touch With Us [Join Our Facebook Community](https://www.facebook.com/groups/crafiumofficial) | [Facebook Page](https://www.facebook.com/crafium) | [LinkedIn](https://www.linkedin.com/company/crafium) #### Privacy Policy OptinCraft uses [Appsero](https://appsero.com) SDK to collect some telemetry data upon user’s confirmation. This helps us to troubleshoot problems faster & make product improvements. Appsero SDK **does not gather any data by default.** The SDK only starts gathering basic telemetry data **when a user allows it via the admin notice**. We collect the data to ensure a great user experience for all our users. Integrating Appsero SDK **DOES NOT IMMEDIATELY** start gathering data, **without confirmation from users in any case.** Learn more about how [Appsero collects and uses this data](https://appsero.com/privacy-policy/). ## Screenshots * [[ * **Analytics Dashboard** * [[ * **Campaigns List** * [[ * **Templates Library** * [[ * **Campaign Builder** * [[ * **Integrations** ## FAQ ### Is OptinCraft free? Yes, OptinCraft includes a powerful set of free features. You can upgrade to Pro anytime for advanced targeting and integrations. ### Will it slow down my website? No. OptinCraft is lightweight and performance-optimized. It uses clean scripts that load efficiently. ### Can I design popups for mobile devices? Yes, all popups are mobile-responsive, and you can even create mobile-specific campaigns. ### Does it integrate with WooCommerce and Mailchimp? Yes, both integrations are available. ### Can I schedule popups or use countdown timers? Absolutely. You can set start and end dates for popups and use countdown timers to add urgency. ### Is A/B testing included? A/B testing is part of OptinCraft’s advanced campaign optimization tools (Upcoming). ### Does it work with my WordPress theme? OptinCraft works seamlessly with all major WordPress themes and page builders. ## Reviews ![](https://secure.gravatar.com/avatar/7e70a00af382fea5e2658800984313f1cd7392e3f3d3697d0c64aa401187e652? s=60&d=retro&r=g) ### 󠀁[Best multi step popup plugin](https://wordpress.org/support/topic/best-multi-step-popup-plugin/)󠁿 [Mahabub Alam](https://profiles.wordpress.org/maha25/) January 19, 2026 I’ve tried a few popup plugins, and this one really stands out. The multi-step setup is easy to create and looks great on the site. Everything worked smoothly right after installation. Definitely recommend it. ![](https://secure.gravatar.com/avatar/f65c929362b7a4f9b4c425f6c68dc8cc6c9ee3e9eb134000648fe02388009ec1? s=60&d=retro&r=g) ### 󠀁[Looks Lightweight Popup Plugin](https://wordpress.org/support/topic/looks-lightweight-popup-plugin/)󠁿 [Mehedi](https://profiles.wordpress.org/heymehedi/) January 4, 2026 This popup plugin what I would need for my client projects, it’s lightweight. I have found it feature filled even in free version. ![](https://secure.gravatar.com/avatar/9c28a320f71c8fda53dde2b41fb8a78f1017c8784566cf6341b5ee1812a9fa5b? s=60&d=retro&r=g) ### 󠀁[One of the Best Popup Builder Plugin](https://wordpress.org/support/topic/one-of-the-best-popup-builder-plugin/)󠁿 [Al-Amin Khan](https://profiles.wordpress.org/alamin56649/) December 6, 2025 I’ve been trying out OptinCraft for a while and it’s been a pleasant experience so far. The builder is simple and targeting options are very helpful. It still has room to grow, but what’s already there works reliably. Overall, a solid plugin that does its job well. [ Read all 3 reviews ](https://wordpress.org/support/plugin/optincraft/reviews/) ## Contributors & Developers “OptinCraft – Drag & Drop Optins & Popup Builder for WordPress” is open source software. The following people have contributed to this plugin. Contributors * [ Crafium ](https://profiles.wordpress.org/crafium/) * [ DoatKolom ](https://profiles.wordpress.org/doatkolom/) * [ Md Al Amin ](https://profiles.wordpress.org/mdalaminbey/) [Translate “OptinCraft – Drag & Drop Optins & Popup Builder for WordPress” into your language.](https://translate.wordpress.org/projects/wp-plugins/optincraft) ### Interested in development? [Browse the code](https://plugins.trac.wordpress.org/browser/optincraft/), check out the [SVN repository](https://plugins.svn.wordpress.org/optincraft/), or subscribe to the [development log](https://plugins.trac.wordpress.org/log/optincraft/) by [RSS](https://plugins.trac.wordpress.org/log/optincraft/?limit=100&mode=stop_on_copy&format=rss). ## Changelog #### 1.0.2 – 07 March 2026 * Improved: Overall stability improvements. #### 1.0.1 – 21 February 2026 * Improved: Compatible with the latest premade templates. #### 1.0.0 – 26 January 2026 * Improved: Release initial stable version. #### 0.4.0(beta) – 24 January 2026 * Improved: Templates library loading and UI. * Improved: Analytics UI. #### 0.3.1(beta) – 23 January 2026 * Improved: Builder editing experience. #### 0.3.0(beta) – 22 January 2026 * New: Wheel and Clipboard Element (PRO). * Improved: PHP Compatibility with 7.4 and 8.4 #### 0.2.3(beta) – 10 January 2026 * Improved: Added responsive support for form inputs and button width. * Fixed: Placeholder color not applying correctly in form fields. * Fixed: Campaign duplication issue. * Fixed: Elements shifting unexpectedly when clicked while canvas zoom is set below or above 100%. #### 0.2.2(beta) – 08 January 2026 * Fixed: Compatibility issue with Visual composer Builder. #### 0.2.1(beta) – 07 January 2026 * New: Remove button added in element toolbar. #### 0.2.0(beta) – 01 January 2026 * New: MultiStep campaign support (PRO). * Improved: Updated minimum PHP requirement to 8.1. PHP 7.4 is no longer supported. #### 0.1.8(beta) – 18 December 2025 * Improved: Reset builder settings on load to avoid conflicts. #### 0.1.7(beta) – 17 December 2025 * Improved: Builder UI and performance. #### 0.1.6(beta) – 13 December 2025 * Fixed: Country analytics not showing issue. #### 0.1.5(beta) – 11 December 2025 * New: Added option to hide element for specific devices. * Improved: Enhanced campaign loading speed. #### 0.1.4(beta) – 09 December 2025 * Improved: Refined element and builder resizer styling for a smoother editing experience. #### 0.1.3(beta) – 08 December 2025 * New: Added shortcode element to the builder. #### 0.1.2(beta) – 27 November 2025 * Fixed: Campaign overlay not hiding issue. #### 0.1.1(beta) – 27 November 2025 * Fixed: Floating bar campaign entrance and exit animation issue. #### 0.1.0(beta) – 25 November 2025 * New: Shortcut keys to move elements using Arrow keys. * Improved: Smoother campaign closing animation. * Improved: Disabled left and right page swipe in the builder for better control. #### 0.0.9(beta) – 23 November 2025 * New: Added focused text color control for text element. * New: Added new shadow element for campaign. * Improved: Templates library UI. #### 0.0.8(beta) – 21 November 2025 * Improved: Added spinner preloader for form submission. * Fixed: Form after submit action not working issue. #### 0.0.7(beta) – 21 November 2025 * New: FluentCRM integration (PRO). * New: Added new animation effects for campaign entrance and exit. * New: Reffer URL targeting display rules. #### 0.0.6(beta) – 17 November 2025 * Improved: Templates library ui. #### 0.0.5(beta) – 15 November 2025 * New: Added form element style controls. * New: Added background color, box-shadow control for text element. #### 0.0.4(beta) – 6 November 2025 * New: Added gradient color support for buttons and canvas background. * Improved: Refined the builder interface for a smoother user experience. #### 0.0.3(beta) – 4 November 2025 * Fixed: Font family not loading issue. #### 0.0.2(beta) – 31 October 2025 * New: Added campaign display conditions. #### 0.0.1(beta) – 27 October 2025 * Initial release ## Meta * Version **1.0.2** * Last updated **4 weeks ago** * Active installations **200+** * WordPress version ** 6.5 or higher ** * Tested up to **6.9.4** * PHP version ** 7.4 or higher ** * Language * [English (US)](https://wordpress.org/plugins/optincraft/) * Tags * [conversion](https://test.wordpress.org/plugins/tags/conversion/)[Optin](https://test.wordpress.org/plugins/tags/optin/) [popup](https://test.wordpress.org/plugins/tags/popup/)[popup builder](https://test.wordpress.org/plugins/tags/popup-builder/) [woocommerce popup](https://test.wordpress.org/plugins/tags/woocommerce-popup/) * [Advanced View](https://test.wordpress.org/plugins/optincraft/advanced/) ## Ratings 5 out of 5 stars. * [ 3 5-star reviews ](https://wordpress.org/support/plugin/optincraft/reviews/?filter=5) * [ 0 4-star reviews ](https://wordpress.org/support/plugin/optincraft/reviews/?filter=4) * [ 0 3-star reviews ](https://wordpress.org/support/plugin/optincraft/reviews/?filter=3) * [ 0 2-star reviews ](https://wordpress.org/support/plugin/optincraft/reviews/?filter=2) * [ 0 1-star reviews ](https://wordpress.org/support/plugin/optincraft/reviews/?filter=1) [Add my review](https://wordpress.org/support/plugin/optincraft/reviews/#new-post) [See all reviews](https://wordpress.org/support/plugin/optincraft/reviews/) ## Contributors * [ Crafium ](https://profiles.wordpress.org/crafium/) * [ DoatKolom ](https://profiles.wordpress.org/doatkolom/) * [ Md Al Amin ](https://profiles.wordpress.org/mdalaminbey/) ## Support Got something to say? Need help? [View support forum](https://wordpress.org/support/plugin/optincraft/)