Title: Google Ads Conversion Tracking for WordPress Forms – TagFlux
Author: tagflux
Published: <strong>June 10, 2026</strong>
Last modified: June 26, 2026

---

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# Google Ads Conversion Tracking for WordPress Forms – TagFlux

 By [tagflux](https://profiles.wordpress.org/tagflux/)

[Download](https://downloads.wordpress.org/plugin/tagflux.1.0.2.zip)

 * [Details](https://test.wordpress.org/plugins/tagflux/#description)
 * [Reviews](https://test.wordpress.org/plugins/tagflux/#reviews)
 *  [Installation](https://test.wordpress.org/plugins/tagflux/#installation)
 * [Development](https://test.wordpress.org/plugins/tagflux/#developers)

 [Support](https://wordpress.org/support/plugin/tagflux/)

## Description

TagFlux is a Google Ads conversion tracking plugin for WordPress forms. It auto-
detects the forms already installed on your site, lets you pick which submissions
count as conversions, and sends them to Google Ads automatically — no code, no Google
Tag Manager, no manual event setup.

**Features:**

 * Google Ads connection via OAuth
 * Auto-detection of forms: WPForms, Divi 4, Contact Form 7, Elementor Pro, Ninja
   Forms
 * Pick which forms to track from the admin
 * Automatic conversion submission to Google Ads
 * Dashboard with key metrics: clicks, CPC, conversions, total cost
 * Breakdowns by form, campaign and landing page
 * Compatible with consent managers (GDPR-friendly)
 * Available in English and Spanish

**How it works:**

 1. Install and activate the plugin — activation contacts no external service.
 2. Click “Connect to TagFlux” and connect your Google Ads account via OAuth.
 3. Select which forms to track. From then on, every submission is sent to Google Ads
    as a conversion automatically.

**Why TagFlux instead of Google Tag Manager?**

Setting up Google Ads conversion tracking by hand usually means editing gtag snippets,
wiring up triggers in Google Tag Manager, and testing events one by one. TagFlux
skips all of that: it detects your forms, maps each one to a conversion, and reports
submissions to Google Ads through its own backend using the Google Click Identifier(
gclid). No tags to maintain, no Tag Manager container, no developer needed.

### External services

This plugin connects to two external services to provide conversion tracking. It
does not work without them.

**1. TagFlux backend (api.tagflux.io)**

TagFlux relays conversion data to Google Ads through its own backend.

 * **When you connect the site:** activating the plugin sends nothing. Only after
   you explicitly click “Connect to TagFlux” on the plugin settings screen does 
   it send this site’s URL and name to `https://api.tagflux.io/api/auth/register`
   to register the site and obtain an API key. No personal data is sent at this 
   step.
 * **When a tracked form is submitted:** it sends a Google Click Identifier (`gclid`,
   stored in a first-party cookie tagged as `marketing`), the form/campaign identifiers
   and the conversion event to `https://api.tagflux.io`. The contents of the form
   fields (names, emails, messages) are **not** sent.

TagFlux terms: https://tagflux.io/plugin-terms/ — privacy policy: https://tagflux.
io/plugin-privacy-policy/

**2. Google Ads / Google OAuth**

To connect your Google Ads account the plugin uses Google’s OAuth flow, and the 
backend reads/writes conversion data via the Google Ads API on your behalf.

Google terms: https://policies.google.com/terms — privacy policy: https://policies.
google.com/privacy

## Screenshots

[⌊Dashboard with Google Ads metrics (clicks, CPC, conversions, cost) and breakdowns
by form and campaign.⌉⌊Dashboard with Google Ads metrics (clicks, CPC, conversions,
cost) and breakdowns by form and campaign.⌉[

Dashboard with Google Ads metrics (clicks, CPC, conversions, cost) and breakdowns
by form and campaign.

[⌊Onboarding: the explicit "Connect to TagFlux" opt-in, disclosing exactly what 
data is sent before anything leaves your site.⌉⌊Onboarding: the explicit "Connect
to TagFlux" opt-in, disclosing exactly what data is sent before anything leaves 
your site.⌉[

Onboarding: the explicit “Connect to TagFlux” opt-in, disclosing exactly what data
is sent before anything leaves your site.

[⌊Settings: connect your Google Ads account, set the cookie consent mode, and disconnect
the site whenever you want.⌉⌊Settings: connect your Google Ads account, set the 
cookie consent mode, and disconnect the site whenever you want.⌉[

Settings: connect your Google Ads account, set the cookie consent mode, and disconnect
the site whenever you want.

## Installation

 1. Upload the `tagflux` folder to `/wp-content/plugins/`, or install it from the WordPress
    plugin repository.
 2. Activate the plugin from the WordPress “Plugins” menu. Activation does not contact
    any external service.
 3. Go to “TagFlux” in the admin sidebar and click “Connect to TagFlux”. This registers
    your site with the TagFlux service (api.tagflux.io) and is the first and only time
    the plugin sends anything (your site URL and name) — and only after you click. 
    See the “External services” section below.
 4. Connect your Google Ads account.
 5. Select the forms you want to track.

## FAQ

### Which form plugins are supported?

WPForms, Divi 4, Contact Form 7, Elementor Pro and Ninja Forms.

### Do I need a Google Ads account?

Yes, you need an active Google Ads account to track conversions.

### Does this work without Google Tag Manager?

Yes. TagFlux does not require Google Tag Manager or any manual gtag setup. It detects
your forms and reports conversions to Google Ads on its own.

### How is it different from tracking Google Ads conversions with GTM or gtag?

With Google Tag Manager or gtag you build triggers and tags by hand and maintain
them over time. TagFlux auto-detects your forms, maps each one to a conversion action,
and sends submissions to Google Ads automatically — no container, no code.

### Can I track more than one conversion action?

Yes. You can choose multiple forms to track, and every submission of each tracked
form is reported to Google Ads.

### Does it work with WooCommerce?

Not yet. TagFlux currently tracks form submissions (contact, lead and quote forms).
WooCommerce checkout and purchase tracking is on the roadmap, not in this version.

### Which page builders and themes are supported?

Any theme. Form detection currently covers Contact Form 7, WPForms, Elementor Pro,
Ninja Forms and Divi 4 forms, regardless of the theme you use.

### Is it GDPR compliant?

Yes. The tracking cookie is tagged as `marketing` so consent managers can control
it. See the “External services” section below for exactly what data is sent and 
where.

### Does the plugin send any data when I activate it?

No. Activation only creates local options; no request is made to any external service.
Your site is registered with api.tagflux.io only after you explicitly click “Connect
to TagFlux” on the settings screen, where the data to be sent (your site URL and
name) and the links to our Terms and Privacy Policy are shown beforehand.

### How do I disconnect or remove my data?

Click “Disconnect site” on the TagFlux settings screen to clear the local registration
and the Google Ads connection stored in WordPress; you can connect again afterwards.
Deleting the plugin removes all TagFlux options from your database (via `uninstall.
php`).

## Reviews

![](https://secure.gravatar.com/avatar/e7d077aa88775f79b9e0bbd7a77b9374725c0f96a6902cd6d0cd576135f68712?
s=60&d=retro&r=g)

### 󠀁[Awesome Google Ads conversion tracking plugin for WordPress forms](https://wordpress.org/support/topic/awesome-google-ads-conversion-tracking-plugin-for-wordpress-forms/)󠁿

 [marimarbox](https://profiles.wordpress.org/marimarbox/) June 25, 2026

I use TagFlux on my WordPress site to track form submissions coming from Google 
Ads traffic, and the setup was really simple, less than 2 minutes and it worked 
straightaway!What I liked most is that it focuses on a very specific problem: tracking
WordPress form leads from Google Ads without needing custom code or a complicated
GTM setup.It’s a simple plugin which works amazing for those that have live Google
Ads campaigns and want to have a reliable conversion tracking plugin to feed Google
Ads bid strategies. I totally recommend using this plugin.

 [ Read all 1 review ](https://wordpress.org/support/plugin/tagflux/reviews/)

## Contributors & Developers

“Google Ads Conversion Tracking for WordPress Forms – TagFlux” is open source software.
The following people have contributed to this plugin.

Contributors

 *   [ tagflux ](https://profiles.wordpress.org/tagflux/)

[Translate “Google Ads Conversion Tracking for WordPress Forms – TagFlux” into your language.](https://translate.wordpress.org/projects/wp-plugins/tagflux)

### Interested in development?

[Browse the code](https://plugins.trac.wordpress.org/browser/tagflux/), check out
the [SVN repository](https://plugins.svn.wordpress.org/tagflux/), or subscribe to
the [development log](https://plugins.trac.wordpress.org/log/tagflux/) by [RSS](https://plugins.trac.wordpress.org/log/tagflux/?limit=100&mode=stop_on_copy&format=rss).

## Changelog

#### 1.0.2

 * Docs: clearer setup guide and an expanded FAQ for Google Ads conversion tracking
   with Contact Form 7, WPForms, Elementor, Ninja Forms and Divi.
 * No functional changes.

#### 1.0.1

 * Fix: Google connection errors (e.g. missing permissions) are now shown in the
   admin panel instead of failing silently.

#### 1.0.0

 * Initial release on WordPress.org
 * Google Ads OAuth
 * Form detection: WPForms, Divi 4, Contact Form 7, Elementor Pro, Ninja Forms
 * Metrics dashboard (clicks, CPC, conversions, cost)
 * Breakdowns by form, campaign and landing page
 * Site ownership verification via REST API
 * Privacy: explicit opt-in (“Connect to TagFlux”) before any data leaves the site;
   activation makes no remote calls. “Disconnect site” button and uninstall cleanup
 * Privacy: external-services disclosure + suggested privacy policy content
 * Upgrade routine (version-gated migrations via plugins_loaded)
 * Available in English and Spanish

## Meta

 *  Version **1.0.2**
 *  Last updated **2 days ago**
 *  Active installations **Fewer than 10**
 *  WordPress version ** 5.8 or higher **
 *  Tested up to **7.0**
 *  PHP version ** 7.4 or higher **
 *  Language
 * [English (US)](https://wordpress.org/plugins/tagflux/)
 * Tags
 * [contact form 7](https://test.wordpress.org/plugins/tags/contact-form-7/)[conversion tracking](https://test.wordpress.org/plugins/tags/conversion-tracking/)
   [elementor](https://test.wordpress.org/plugins/tags/elementor/)[google ads](https://test.wordpress.org/plugins/tags/google-ads/)
   [WPForms](https://test.wordpress.org/plugins/tags/wpforms/)
 *  [Advanced View](https://test.wordpress.org/plugins/tagflux/advanced/)

## Ratings

 5 out of 5 stars.

 *  [  1 5-star review     ](https://wordpress.org/support/plugin/tagflux/reviews/?filter=5)
 *  [  0 4-star reviews     ](https://wordpress.org/support/plugin/tagflux/reviews/?filter=4)
 *  [  0 3-star reviews     ](https://wordpress.org/support/plugin/tagflux/reviews/?filter=3)
 *  [  0 2-star reviews     ](https://wordpress.org/support/plugin/tagflux/reviews/?filter=2)
 *  [  0 1-star reviews     ](https://wordpress.org/support/plugin/tagflux/reviews/?filter=1)

[Your review](https://wordpress.org/support/plugin/tagflux/reviews/#new-post)

[See all reviews](https://wordpress.org/support/plugin/tagflux/reviews/)

## Contributors

 *   [ tagflux ](https://profiles.wordpress.org/tagflux/)

## Support

Issues resolved in last two months:

     1 out of 1

 [View support forum](https://wordpress.org/support/plugin/tagflux/)