{"id":304458,"date":"2026-05-06T11:13:11","date_gmt":"2026-05-06T11:13:11","guid":{"rendered":"https:\/\/wordpress.org\/plugins\/roas-meta-tools-post-product-catalog\/"},"modified":"2026-05-16T20:00:20","modified_gmt":"2026-05-16T20:00:20","slug":"roas-tool-kits-for-meta","status":"publish","type":"plugin","link":"https:\/\/test.wordpress.org\/plugins\/roas-tool-kits-for-meta\/","author":23487354,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_crdt_document":"","version":"1.6.1","stable_tag":"1.6.1","tested":"6.9.4","requires":"5.8","requires_php":"7.4","requires_plugins":null,"header_name":"ROAS Tool Kits for Meta and Google (Post & Product Catalogue + Pixel, CAPI, GA4 & GTM)","header_author":"ROAS Media Tools","header_description":"Generate clean XML feeds and deploy standard pixel tracking for your content and products.","assets_banners_color":"","last_updated":"2026-05-16 20:00:20","external_support_url":"","external_repository_url":"","donate_link":"","header_plugin_uri":"","header_author_uri":"","rating":0,"author_block_rating":0,"active_installs":0,"downloads":232,"num_ratings":0,"support_threads":0,"support_threads_resolved":0,"author_block_count":0,"sections":["description","installation","faq","changelog"],"tags":{"1.4.5":{"tag":"1.4.5","author":"roasmetatools","date":"2026-05-06 21:28:20"},"1.4.7":{"tag":"1.4.7","author":"roasmetatools","date":"2026-05-12 19:59:01"},"1.6.1":{"tag":"1.6.1","author":"roasmetatools","date":"2026-05-16 20:00:20"}},"upgrade_notice":[],"ratings":[],"assets_icons":{"icon-256x256.png":{"filename":"icon-256x256.png","revision":3524819,"resolution":"256x256","location":"assets","locale":"","width":256,"height":256}},"assets_banners":[],"assets_blueprints":{},"all_blocks":[],"tagged_versions":["1.4.5","1.4.7","1.6.1"],"block_files":[],"assets_screenshots":{"screenshot-1.png":{"filename":"screenshot-1.png","revision":3534027,"resolution":"1","location":"assets","locale":"","width":547,"height":675},"screenshot-2.png":{"filename":"screenshot-2.png","revision":3524819,"resolution":"2","location":"assets","locale":"","width":1200,"height":511},"screenshot-3.png":{"filename":"screenshot-3.png","revision":3534027,"resolution":"3","location":"assets","locale":"","width":558,"height":657},"screenshot-4.png":{"filename":"screenshot-4.png","revision":3534027,"resolution":"4","location":"assets","locale":"","width":712,"height":806},"screenshot-5.png":{"filename":"screenshot-5.png","revision":3534027,"resolution":"5","location":"assets","locale":"","width":907,"height":682}},"screenshots":[],"jetpack_post_was_ever_published":false},"plugin_section":[],"plugin_tags":[195844,7855,193472,5418,159989],"plugin_category":[],"plugin_contributors":[78154],"plugin_business_model":[],"class_list":["post-304458","plugin","type-plugin","status-publish","hentry","plugin_tags-conversions-api","plugin_tags-facebook-pixel","plugin_tags-ga4","plugin_tags-product-feed","plugin_tags-woocommerce-tracking","plugin_contributors-freemius","plugin_committers-roasmetatools"],"banners":[],"icons":{"svg":false,"icon":"https:\/\/ps.w.org\/roas-tool-kits-for-meta\/assets\/icon-256x256.png?rev=3524819","icon_2x":"https:\/\/ps.w.org\/roas-tool-kits-for-meta\/assets\/icon-256x256.png?rev=3524819","generated":false},"screenshots":[{"src":"https:\/\/ps.w.org\/roas-tool-kits-for-meta\/assets\/screenshot-1.png?rev=3534027","caption":""},{"src":"https:\/\/ps.w.org\/roas-tool-kits-for-meta\/assets\/screenshot-2.png?rev=3524819","caption":""},{"src":"https:\/\/ps.w.org\/roas-tool-kits-for-meta\/assets\/screenshot-3.png?rev=3534027","caption":""},{"src":"https:\/\/ps.w.org\/roas-tool-kits-for-meta\/assets\/screenshot-4.png?rev=3534027","caption":""},{"src":"https:\/\/ps.w.org\/roas-tool-kits-for-meta\/assets\/screenshot-5.png?rev=3534027","caption":""}],"raw_content":"<!--section=description-->\n<p>Stop losing your ad attribution to iOS tracking prevention and ad-blockers. And stop paying monthly fees for a third-party CAPI server!<\/p>\n\n<p><strong>ROAS Tool Kits for Meta and Google<\/strong> is an all-in-one tracking and catalog engine designed by media buyers, for media buyers. Whether you are running e-commerce traffic, scaling lead generation, or utilizing custom events for arbitrage and high-intent media buying, this plugin natively routes server-side tracking right through your existing WordPress hosting. It gives you the flawless data infrastructure needed to feed Meta and Google's algorithms and maximize your ROAS.<\/p>\n\n<p>Deploy your Facebook Pixel, GA4, GTM, and automated XML Product Feeds in minutes\u2014no coding required.<\/p>\n\n<h3>\ud83d\udd25 WHY CHOOSE ROAS TOOL KITS?<\/h3>\n\n<p>Unlike other solutions that require complex setups or expensive monthly subscriptions, our plugin gives you powerful <strong>server-side tracking without Stape.io or Google Cloud<\/strong>. Simply paste your Meta token and let your own WordPress server handle the heavy lifting, saving you money while recovering lost data.<\/p>\n\n<h3>\ud83c\udf1f FREE FEATURES<\/h3>\n\n<ul>\n<li><strong>One-Click Tracking Deployment:<\/strong> Easily inject the Facebook Pixel, GA4, and Google Tag Manager across your entire site.<\/li>\n<li><strong>WooCommerce Tracking Funnel:<\/strong> Automatically track <code>ViewContent<\/code>, <code>AddToCart<\/code>, <code>InitiateCheckout<\/code>, and <code>Purchase<\/code> events in the browser.<\/li>\n<li><strong>Server-Side Conversions API (Free CAPI):<\/strong> Bypass ad-blockers by firing core events server-side directly from your WP host.<\/li>\n<li><strong>Unified Catalog Feeds:<\/strong> Power your dynamic Advantage+ catalog generation with automated XML feeds for both your Blog Posts and your WooCommerce Products.<\/li>\n<li><strong>Consent Mode v2:<\/strong> Stay legally compliant by automatically defaulting traffic from the UK and EEA to 'denied' for ad and analytics storage.<\/li>\n<\/ul>\n\n<h3>\ud83d\ude80 PRO FEATURES (Unlock via Upgrade)<\/h3>\n\n<ul>\n<li><strong>Flawless Hybrid Deduplication:<\/strong> Injects a unique <code>eventID<\/code> into both the browser and server payloads, allowing Meta to execute perfect deduplication and push your Event Match Quality (EMQ) to \"Great\" (8.0+).<\/li>\n<li><strong>High-Intent Event Control Center:<\/strong> Granularly toggle tracking for specific user actions (Scroll Depth, Time on Site, Session Depth) to minimize server load while training the Meta algorithm exclusively on your highest-quality users.<\/li>\n<li><strong>Advanced Feed Filtering:<\/strong> Unlocks Yoast\/Rank Math SEO titles and WooCommerce Categories inside your XML product feed for advanced ad-set filtering.<\/li>\n<li><strong>Order Exclusion Engine:<\/strong> Automatically track Cancelled or Refunded WooCommerce orders strictly via CAPI to build pristine exclusion audiences.<\/li>\n<li><strong>Universal Lead Capture:<\/strong> Turn any contact form (CF7, WPForms, Elementor, etc.) into a secure, SHA-256 hashed server-side conversion automatically.<\/li>\n<li><strong>UTM Persistence Engine v5.0:<\/strong> Saves incoming UTMs to the user's browser session and utilizes a global Capture Phase Interceptor to dynamically rewrite outbound and cloaked affiliate links, even bypassing page builder click-hijacking.<\/li>\n<\/ul>\n\n<!--section=installation-->\n<ol>\n<li>Upload the <code>roas-tool-kits-for-meta<\/code> folder to the <code>\/wp-content\/plugins\/<\/code> directory.<\/li>\n<li>Activate the plugin through the 'Plugins' screen in WordPress.<\/li>\n<li>Click on <strong>ROAS Tool Kits<\/strong> in the left-hand admin menu.<\/li>\n<li>Enter your Pixel ID and GA4 ID.<\/li>\n<li>Upgrade to Pro directly inside the dashboard to unlock Deduplication and advanced high-intent tracking.<\/li>\n<\/ol>\n\n<!--section=faq-->\n<dl>\n<dt id=\"does%20the%20conversions%20api%20%28capi%29%20slow%20down%20my%20website%3F\"><h3>Does the Conversions API (CAPI) slow down my website?<\/h3><\/dt>\n<dd><p>No. All server-side CAPI requests are executed asynchronously in the background (<code>'blocking' =&gt; false<\/code>), meaning they will never impact your page load speed or Web Vitals.<\/p><\/dd>\n<dt id=\"do%20i%20need%20a%20third-party%20feed%20plugin%20for%20dynamic%20ads%3F\"><h3>Do I need a third-party feed plugin for Dynamic Ads?<\/h3><\/dt>\n<dd><p>No! ROAS Tool Kits includes a built-in XML feed generator. Just copy your custom URL (e.g., <code>\/feed\/meta-catalog\/<\/code>) and paste it directly into Meta or Google Merchant Center.<\/p><\/dd>\n<dt id=\"how%20does%20the%20universal%20lead%20capture%20work%3F\"><h3>How does the Universal Lead Capture work?<\/h3><\/dt>\n<dd><p>Our script intelligently scans the DOM for any input field defined as an email. When a user submits the form, it securely routes that data through your server, hashes it using SHA-256 for privacy, and sends it directly to Meta via CAPI.<\/p><\/dd>\n\n<\/dl>\n\n<!--section=changelog-->\n<h4>1.6.0<\/h4>\n\n<ul>\n<li>CRITICAL UPDATE: Upgraded UTM Persistence Engine to v5.0. Implemented a global Capture Phase Interceptor to successfully bypass click-hijacking from page builders (like Elementor) and ensure buttons always pass UTMs correctly.<\/li>\n<\/ul>\n\n<h4>1.5.9<\/h4>\n\n<ul>\n<li>ENHANCEMENT: Added a MutationObserver to the UTM Engine to capture and rewrite asynchronously loaded Elementor and AJAX links in the background.<\/li>\n<\/ul>\n\n<h4>1.5.8<\/h4>\n\n<ul>\n<li>TWEAK: Refined link targeting for the UTM engine to better handle cloaked affiliate links (<code>\/track\/<\/code>, <code>\/link\/<\/code>).<\/li>\n<\/ul>\n\n<h4>1.5.7<\/h4>\n\n<ul>\n<li>ENHANCEMENT: Redesigned the CAPI settings block to highlight the elimination of 3rd-party server costs (Stape.io \/ GTM).<\/li>\n<li>ENHANCEMENT: Renamed plugin to explicitly include CAPI for better directory discovery.<\/li>\n<\/ul>\n\n<h4>1.5.6<\/h4>\n\n<ul>\n<li>FEATURE: Unlocked Server-Side CAPI tracking for Free users!<\/li>\n<li>ENHANCEMENT: Pro Upgrade now explicitly unlocks the Deduplication Engine (<code>eventID<\/code> injection) to maximize Event Match Quality.<\/li>\n<li>TWEAK: Refined Dashboard UI with persistent Free\/Pro badges and locked toggle indicators.<\/li>\n<\/ul>\n\n<h4>1.5.5<\/h4>\n\n<ul>\n<li>FEATURE: Added \"Unified Catalog Feed Engine\" visual block to the dashboard for easy URL copying.<\/li>\n<li>ENHANCEMENT: Implemented advanced UTM Persistence v2.0 with dynamic Event Delegation.<\/li>\n<\/ul>\n\n<h4>1.5.4<\/h4>\n\n<ul>\n<li>FEATURE: Added \"Event Control Center\" allowing users to granularly toggle high-intent triggers (Scroll, Time, Multi-Page).<\/li>\n<li>ENHANCEMENT: Deferred JavaScript loading for custom events to guarantee zero impact on initial page speed metrics.<\/li>\n<li>BUGFIX: Corrected execution order for WooCommerce class checks to ensure proper checkout tracking.<\/li>\n<\/ul>\n\n<h4>1.0.0<\/h4>\n\n<ul>\n<li>Initial Release.<\/li>\n<\/ul>","raw_excerpt":"The ultimate Meta Pixel, Conversions API (CAPI), and Catalog Feed engine. 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