AutoROICalc for WooCommerce

Description

AutoROICalc for WooCommerce sends paid order-performance records from WooCommerce to AutoROICalc. Use it to analyze revenue, order count, estimated profit, products, and captured marketing sources without exposing your service token to store visitors.

The plugin is intentionally focused on authoritative server-side order reporting. Browser engagement events and WordPress Dashboard report widgets are available separately through the AutoROICalc Event Tracking plugin.

WooCommerce order performance

For each eligible paid order, the plugin can create:

• A transaction revenue record using the final WooCommerce order total.
• An order-count record.
• A transaction profit record when a product cost-of-goods meta key is configured.

Order reporting runs asynchronously after payment or after the order reaches Processing or Completed status. Per-record delivery markers prevent normal WooCommerce payment, webhook, and status retries from creating duplicate records.

The returned AutoROICalc record IDs are stored in private WooCommerce order metadata. When WooCommerce creates a refund, the plugin preserves the original sale and sends source-attributed negative revenue and profit adjustments. Partial refunds do not change the order count; the refund that fully refunds an order sends a -1 transaction adjustment. Each refund also creates a refund-count record and stores its returned AutoROICalc IDs on the WooCommerce refund.

Profit and product breakdowns

Profit uses discounted order line totals, fees, shipping income, and the configured per-unit cost of goods. Product variations use their own cost value when present and otherwise fall back to the parent product.

Records include structured product breakdowns with quantity, revenue, cost, profit, product ID, and SKU for up to 50 order items. Tax is excluded from the profit calculation. Revenue continues to use the final order total charged by WooCommerce.

Marketing source attribution

The bundled AutoROICalc runtime derives familiar source / medium values from UTM parameters and referrer information. Examples include (direct) / (none), google / organic, google / cpc, and example.com / referral.

Captured sources are attached to the WooCommerce order before server-side reporting. AutoROICalc attribution is independent from Google Analytics and does not connect to or read a Google Analytics account.

Consent

The default consent mode waits for an explicit analytics consent signal before storing captured attribution in the arc_sources cookie:

window.AutoRoiCalc.setConsent( {
    analytics: true,
    marketing: false
} );

A consent manager can also dispatch an autoroicalc:consent browser event with the same values. Choose “Consent is managed by the site” only when the site establishes an appropriate consent or other lawful basis before attribution runs.

External service and transmitted data

An AutoROICalc account and service token are required. WordPress sends records server-to-server to the configured AutoROICalc API endpoint.

Depending on configuration, transmitted order and refund data can include order and refund IDs, order number, status, currency, item count, payment method identifier, order and refund values, calculated cost and profit adjustments, product names, product IDs, SKUs, quantities, tags, and captured marketing sources.

Customer names, email addresses, postal addresses, payment details, customer notes, and checkout form contents are not transmitted.

• AutoROICalc: https://autoroicalc.com/
• Record API documentation: https://autoroicalc.com/docs/records/api/
• Terms of Service: https://autoroicalc.com/terms-of-service/
• Privacy Policy: https://autoroicalc.com/privacy-policy/