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ROAS Tool Kits for Meta and Google (Post & Product Catalogue + Pixel, CAPI, GA4 & GTM)

ROAS Tool Kits for Meta and Google (Post & Product Catalogue + Pixel, CAPI, GA4 & GTM)

Description

Stop losing your ad attribution to iOS tracking prevention and ad-blockers. And stop paying monthly fees for a third-party CAPI server!

ROAS Tool Kits for Meta and Google is an all-in-one tracking and catalog engine designed by media buyers, for media buyers. Whether you are running e-commerce traffic, scaling lead generation, or utilizing custom events for arbitrage and high-intent media buying, this plugin natively routes server-side tracking right through your existing WordPress hosting. It gives you the flawless data infrastructure needed to feed Meta and Google’s algorithms and maximize your ROAS.

Deploy your Facebook Pixel, GA4, GTM, and automated XML Product Feeds in minutesβ€”no coding required.

πŸ”₯ WHY CHOOSE ROAS TOOL KITS?

Unlike other solutions that require complex setups or expensive monthly subscriptions, our plugin gives you powerful server-side tracking without Stape.io or Google Cloud. Simply paste your Meta token and let your own WordPress server handle the heavy lifting, saving you money while recovering lost data.

🌟 FREE FEATURES

  • One-Click Tracking Deployment: Easily inject the Facebook Pixel, GA4, and Google Tag Manager across your entire site.
  • WooCommerce Tracking Funnel: Automatically track ViewContent, AddToCart, InitiateCheckout, and Purchase events in the browser.
  • Server-Side Conversions API (Free CAPI): Bypass ad-blockers by firing core events server-side directly from your WP host.
  • Unified Catalog Feeds: Power your dynamic Advantage+ catalog generation with automated XML feeds for both your Blog Posts and your WooCommerce Products.
  • Consent Mode v2: Stay legally compliant by automatically defaulting traffic from the UK and EEA to ‘denied’ for ad and analytics storage.

πŸš€ PRO FEATURES (Unlock via Upgrade)

  • Flawless Hybrid Deduplication: Injects a unique eventID into both the browser and server payloads, allowing Meta to execute perfect deduplication and push your Event Match Quality (EMQ) to “Great” (8.0+).
  • High-Intent Event Control Center: Granularly toggle tracking for specific user actions (Scroll Depth, Time on Site, Session Depth) to minimize server load while training the Meta algorithm exclusively on your highest-quality users.
  • Advanced Feed Filtering: Unlocks Yoast/Rank Math SEO titles and WooCommerce Categories inside your XML product feed for advanced ad-set filtering.
  • Order Exclusion Engine: Automatically track Cancelled or Refunded WooCommerce orders strictly via CAPI to build pristine exclusion audiences.
  • Universal Lead Capture: Turn any contact form (CF7, WPForms, Elementor, etc.) into a secure, SHA-256 hashed server-side conversion automatically.
  • UTM Persistence Engine v5.0: Saves incoming UTMs to the user’s browser session and utilizes a global Capture Phase Interceptor to dynamically rewrite outbound and cloaked affiliate links, even bypassing page builder click-hijacking.

Screenshots

Installation

  1. Upload the roas-tool-kits-for-meta folder to the /wp-content/plugins/ directory.
  2. Activate the plugin through the ‘Plugins’ screen in WordPress.
  3. Click on ROAS Tool Kits in the left-hand admin menu.
  4. Enter your Pixel ID and GA4 ID.
  5. Upgrade to Pro directly inside the dashboard to unlock Deduplication and advanced high-intent tracking.

FAQ

Does the Conversions API (CAPI) slow down my website?

No. All server-side CAPI requests are executed asynchronously in the background ('blocking' => false), meaning they will never impact your page load speed or Web Vitals.

Do I need a third-party feed plugin for Dynamic Ads?

No! ROAS Tool Kits includes a built-in XML feed generator. Just copy your custom URL (e.g., /feed/meta-catalog/) and paste it directly into Meta or Google Merchant Center.

How does the Universal Lead Capture work?

Our script intelligently scans the DOM for any input field defined as an email. When a user submits the form, it securely routes that data through your server, hashes it using SHA-256 for privacy, and sends it directly to Meta via CAPI.

Reviews

There are no reviews for this plugin.

Contributors & Developers

“ROAS Tool Kits for Meta and Google (Post & Product Catalogue + Pixel, CAPI, GA4 & GTM)” is open source software. The following people have contributed to this plugin.

Contributors

Changelog

1.6.0

  • CRITICAL UPDATE: Upgraded UTM Persistence Engine to v5.0. Implemented a global Capture Phase Interceptor to successfully bypass click-hijacking from page builders (like Elementor) and ensure buttons always pass UTMs correctly.

1.5.9

  • ENHANCEMENT: Added a MutationObserver to the UTM Engine to capture and rewrite asynchronously loaded Elementor and AJAX links in the background.

1.5.8

  • TWEAK: Refined link targeting for the UTM engine to better handle cloaked affiliate links (/track/, /link/).

1.5.7

  • ENHANCEMENT: Redesigned the CAPI settings block to highlight the elimination of 3rd-party server costs (Stape.io / GTM).
  • ENHANCEMENT: Renamed plugin to explicitly include CAPI for better directory discovery.

1.5.6

  • FEATURE: Unlocked Server-Side CAPI tracking for Free users!
  • ENHANCEMENT: Pro Upgrade now explicitly unlocks the Deduplication Engine (eventID injection) to maximize Event Match Quality.
  • TWEAK: Refined Dashboard UI with persistent Free/Pro badges and locked toggle indicators.

1.5.5

  • FEATURE: Added “Unified Catalog Feed Engine” visual block to the dashboard for easy URL copying.
  • ENHANCEMENT: Implemented advanced UTM Persistence v2.0 with dynamic Event Delegation.

1.5.4

  • FEATURE: Added “Event Control Center” allowing users to granularly toggle high-intent triggers (Scroll, Time, Multi-Page).
  • ENHANCEMENT: Deferred JavaScript loading for custom events to guarantee zero impact on initial page speed metrics.
  • BUGFIX: Corrected execution order for WooCommerce class checks to ensure proper checkout tracking.

1.0.0

  • Initial Release.