SyncBeacon

Description

SyncBeacon is three products in one for WooCommerce stores that advertise on Meta, Google, and other platforms:

1. Server-side conversion tracking – WooCommerce orders reach Meta CAPI, Google Ads, and more via secure APIs – not fragile browser pixels alone.
2. Browser-side tracking with automatic deduplication – one lightweight sb.js tag captures PageView, AddToCart, and checkout steps. No Google Tag Manager. No per-platform pixels to maintain. Browser and server events are deduplicated so platforms do not double-count.
3. Auto ad-pause on out-of-stock products – when a SKU goes OOS, SyncBeacon can pause linked ads so you stop paying for clicks that cannot convert.

Easy to use. Install the free plugin → click Connect to SyncBeacon → approve WooCommerce access. Webhooks and the browser tag are configured for you. No theme edits. No GTM container. No developer project to keep Meta and Google pixels in sync.

GDPR-ready by design. Consent gates live in SyncBeacon before events are forwarded to ad platforms. PII is handled for hashing / matching under your consent rules. This plugin stores only configuration (public key, merchant ID, script URL) – never customer order PII.

This plugin is free. You subscribe to SyncBeacon for the cloud relay, destinations, catalogue sync, and ad-pause automation. You do not pay WordPress or WooCommerce for SyncBeacon SaaS, and you do not pay twice.

Why stores switch from GTM + pixels

• Ad blockers and browser privacy hide a large share of browser-only conversions
• GTM means a separate tag, trigger, and variable map per ad platform – ongoing maintenance
• Out-of-stock products keep burning ad budget until someone notices
• SyncBeacon replaces that stack with one connect flow and one managed cloud service

What happens after you connect

• SyncBeacon registers order webhooks on your store (server-side purchases)
• The plugin injects sb.js on the storefront (browser events, no theme edits)
• You connect Meta CAPI / Google Ads (and more) once in the SyncBeacon dashboard
• Catalogue / stock signals power auto ad-pause when products go out of stock
• Consent mode in SyncBeacon controls when customer data is forwarded

Requirements

• WordPress 6.0 or later
• WooCommerce 7.0 or later
• PHP 7.4 or later (PHP 8.1–8.3 supported)
• A SyncBeacon account (free to connect; paid plan to forward events and use ad-pause)

External services

This plugin connects to the SyncBeacon cloud service (syncbeacon.cloud / api.syncbeacon.cloud / cdn.syncbeacon.cloud). SyncBeacon is required for the plugin to work: it receives WooCommerce order webhooks, serves the storefront browser tracker (sb.js), and forwards consented conversion events to advertising platforms you connect (for example Meta Conversions API and Google Ads).

What data is sent, and when:

• Connect / install: when you click Connect to SyncBeacon, you authorize WooCommerce REST API access so SyncBeacon can register webhooks and read order and catalogue data needed for tracking and stock-based ad-pause. Payment card data is not accessed.
• Server-side orders: after connect, WooCommerce sends order webhook payloads to SyncBeacon when orders are created or updated (purchase / cancellation tracking).
• Browser tracker: the plugin loads sb.js from your configured SyncBeacon script URL (default CDN on syncbeacon.cloud). The script may send page view, add-to-cart, and checkout funnel events, plus advertising click IDs and technical metadata (for example IP and user agent when available), subject to your storefront consent setup and SyncBeacon consent settings.
• Configuration only in WordPress: the plugin stores public key, merchant ID, script URL, API URL, and timestamps — not customer emails, phones, or full order PII in WordPress options.

Service provider: SyncBeacon.

• Terms of Service: https://syncbeacon.cloud/terms
• Privacy Policy: https://syncbeacon.cloud/privacy