Visibility Kit SEO

Description

Visibility Kit shows you how AI is interacting with your website. Connect your site with one email, and you get:

• AI referral traffic tracking: see when visitors arrive from ChatGPT, Claude, Gemini, and Perplexity
• Server-side AI bot detection: catch AI crawlers (GPTBot, ClaudeBot, PerplexityBot, Google-Extended, Applebot, and more) that never show up in client-side analytics
• In-admin dashboard: a clean widget inside WordPress showing this week’s AI referral sessions broken down by platform
• No external analytics accounts needed: data lives at visibilitykit.ai, tied to the email you connect with

How it works

1. Install and activate the plugin
2. Enter your email address on the Visibility Kit admin page and click “Start tracking”
3. A lightweight tracking script loads on your public pages (from cdn.visibilitykit.ai), and server-side bot detection starts immediately
4. Your dashboard in wp-admin shows summary counts; full details are available at visibilitykit.ai

What gets tracked

Client-side (referral traffic)
The vk.js script detects when a visitor arrived from an AI platform and reports the session anonymously. No personal data is collected.

Server-side (AI crawlers)
The plugin checks the User-Agent string on each request and identifies known AI bots across four categories:

• Search bots: OAI-SearchBot, Claude-SearchBot, PerplexityBot, GoogleOther, Applebot, Amazonbot, YouBot, PetalBot
• User-action bots: ChatGPT-User, Claude-User, Perplexity-User, MistralAI-User, Meta-ExternalFetcher, TikTokSpider
• Training bots: GPTBot, ClaudeBot, Claude-Web, Google-Extended, Meta-ExternalAgent, Bytespider, CCBot
• Other: additional platforms as they emerge

Detections are rate-limited per bot+page to one remote report per hour to avoid unnecessary requests.

Privacy

• No cookies are set by the plugin
• The tracking script (vk.js) does not identify individual users
• Server-side bot detection only looks at the User-Agent header; no IP addresses or personal data are logged
• You can disconnect at any time to remove the script and stop tracking

External services

This plugin connects to two Visibility Kit services to track AI visibility on your site. Both are operated by Visibility Kit.

Visibility Kit API (api.visibilitykit.ai)

• What it does: Registers your site when you connect by email, returns an embed token, receives server-side bot detection reports, and provides summary data for the in-admin dashboard.
• What data is sent: The email address you enter on connect, your site’s domain name, plugin version, and (for bot detections) bot name, bot type, and page path visited.
• When it is sent:
  • On connect / disconnect / domain takeover (admin-initiated)
  • When an AI bot is detected crawling your site (rate-limited to once per bot+page per hour)
  • When the admin dashboard loads (hourly cached summary fetch)
• Service provider: Visibility Kit
• Visibility Kit Privacy Policy
• Visibility Kit Terms of Service

Visibility Kit CDN (cdn.visibilitykit.ai)

• What it does: Serves the vk.js tracking script that loads on your public pages to detect AI referral traffic.
• What data is sent: When the script is loaded, standard HTTP request data (IP, User-Agent, Referer) is visible to the CDN, same as any other third-party script.
• When it is sent: On every public page view after you connect.
• Service provider: Visibility Kit
• Visibility Kit Privacy Policy
• Visibility Kit Terms of Service